Marketing at Surterre
With so many properties on the market, how can you be sure that yours will stand out? When you select a Surterre agent, you receive representation that’s backed by the industry’s only in-house, full service advertising agency, led by nationally acclaimed real estate marketing and branding expert, Paula Ansara-Wilhelm. Under Ansara-Wilhelm’s guidance, the Surterre Studio works diligently to assist agents in developing a strategic plan for the marketing and sale of your home. In addition to on-demand printers, custom-designed marketing materials, including flyers, brochures, and direct mail pieces – along with ads subsidized by Surterre – we have a team of on-site designers and production artists, allowing our agents to advertise far more frequently and effectively than agents at other firms.
Online & Mobile
Surterre’s innovative Internet marketing program includes an array of initiatives designed to expose your home to over 130 million homebuyers every month. From our continual efforts to enhance our dynamic website – SurterreProperties.com – and maintain our top search results rankings on Google, Yahoo! and Bing, to our property placements on over 75 real estate search websites including REALTOR.com®, Zillow, Yahoo! Real Estate and Trulia, we are committed to effectively promoting our listings everywhere.
We also created a real estate app – free on iPhone, Android and Blackberry devices – that instantly connects on-the-go buyers to all of the features that are available on our website. Meaning, they can browse through property descriptions and pictures, find Surterre agents and click to contact them, and access links to our blog, Facebook Page, Twitter Feed and YouTube Channel anytime, anywhere.
To reach buyers across the globe, we have optimized SurterreProperties.com to translate into over 50 languages. We also invest in SEO/PPC on leading search engines worldwide and syndicate our listings to international portals in over 17 countries across six continents. In addition, we have created a Chinese version of our website, so that the growing number of Chinese buyers who want to invest in Southern California real estate can learn more about Surterre. This website has also been enhanced to appear in search queries made on China’s leading search engine, Baidu.