SeanMcCracken

Picture of Sean McCracken
BRE #01510921

After graduating with an MBA from USC, Sean had a clean slate for determining where he would live. Having grown up on the East Coast, he was ready for some permanent good weather, culture, business, and water. After selecting Laguna Beach as his new home, he was immersed in art, waves, ecology, architecture, and great people. Using his innate and recently acquired business acumen, he started and worked for real estate–oriented software companies. From this position Sean traveled extensively and has seen and experienced many real estate cycles over the last 30 years. From selling systems to major banks around the world during the construction boom in the 80s to the creation of REITs in the 90s, Sean has come to understand the nature of real estate and people. But one major thing was missing; he couldn’t execute his passion for community, which he knew would require full-time effort. As a result, he became a REALTOR® and has immersed himself in both his career and community. He’s combined his technology background with his “feet on the street” community building to build one of the best groups of real estate clientele in the local area. He uses social media and tools, like video, to augment his extensive “eye to eye” networking to communicate real estate opportunities, as well as his whereabouts. Sean has been featured in many publications. An article in Laguna Beach’s local Stu News acknowledged him for putting on over 10 local eco-conscious building events in the area: In two years, the group McCracken started, Laguna Friends of Architecture, has grown to over 1,000 members. With meetings twice monthly that have anywhere from 60 to 120 people in attendance, it’s clear this was an idea whose time had come… Sean came to realize that ‘what gets people excited is being introduced to people with the same passions. People feel disconnected. As a realtor, when I talk to people about why they’re moving they say they have trouble making friends here... I came up with this concept of getting people out of the cyber-world and bringing them together for a common interest.’ From this, Transition Laguna was born. Before the Laguna Friends of Architecture he founded and lead the Transition Laguna Food Group, which has grown to more than 1,400 members and has built more than 60 “victory” gardens in people’s homes for health, community and local sustainability. He also is a core member of the Laguna Sister City program, building relationships around the world with like-minded cities, and was president of a nonprofit art association. “It is important to give back to the community, plus building trust and putting people together is part of what I do as a REALTOR®.” Sean has truly combined his business and passions for what he considers an ideal lifestyle and only hopes that new and passionate people will join him on his quests.


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